The Ek Bharat Shreshtha Bharat film festival kicked off in Shanghai, showcasing the rich tapestry of Indian regional cinema. Pratik Mathur, India’s Consul General, launched the event to connect Indian films with Chinese audiences.
In his opening speech, Mathur emphasized the festival’s curated films, including National Award winners with Chinese subtitles. This makes them accessible to a wider audience. He noted that these films explore themes that resonate beyond borders, emphasizing shared human experiences.
The festival opened with “Dollu,” a Kannada film that highlights India’s dedication to preserving its traditional cultural heritage. It reflects unique folk arts and dances, aligned with the idea of Vasudhaiva Kutumbakam, or “the world is one family.”
Over 200 viewers attended the first screening, including diplomats from various countries. The event marks a new chapter in people-to-people exchanges, especially following the recent launch of direct flights between Shanghai and New Delhi.
Attendees also enjoyed a “Bharat Ko Janiye” quiz, which tested their knowledge about Indian culture. The evening wrapped up with an Indian food festival, featuring regional dishes and authentic South Indian filter coffee. This event showed the increasing interest in Indian culture and products globally.
Experts in cultural diplomacy highlight the importance of such initiatives. According to a recent survey by the Pew Research Center, about 70% of people across various countries view cultural exchanges as vital for global understanding. In today’s interconnected world, festivals like these not only celebrate art but also strengthen international ties.
Events like the Ek Bharat Shreshtha Bharat film festival reflect a growing trend in cultural outreach. As the world becomes more globalized, these efforts help deepen connections between countries, showcasing the power of soft diplomacy through arts and cuisine.
For more on the global impact of cultural exchanges, you can read this report from the Pew Research Center.
