OpenAI’s new video app, Sora, has quickly become a sensation since its launch. Although currently available only by invitation in the U.S. and Canada, it made a big splash with 56,000 downloads on its first day. By the following day, it climbed to No. 3 on the U.S. App Store. On October 3, it even reached the top spot, surpassing popular competitors like Google Gemini and ChatGPT.
In just two days, Sora attracted 164,000 installs, standing out among recent AI app launches. For context, other notable AI apps, like Anthropic’s Claude and Microsoft’s Copilot, saw far fewer downloads: 21,000 and 7,000, respectively.
While Sora’s performance is impressive, it’s worth noting that being invite-only might have limited its reach. If it were available to everyone, the download numbers could have been even higher. Still, this strong initial showing suggests a significant demand for AI video tools that allow for a more social and interactive experience.
Interestingly, there seems to be mixed feelings at OpenAI about this trend toward more casual applications. Some at the company worry that the focus on fun, like creating deepfakes of CEO Sam Altman asking quirky questions, might distract from more serious tasks aimed at benefiting humanity.
To compare Sora more fairly with other AI apps, analysts considered only U.S. and Canadian downloads. Sora tied with Grok at 56,000 for day-one installs. However, ChatGPT and Gemini had even larger launches with 81,000 and 80,000 downloads, respectively.
Beyond just numbers, this trend reflects a growing interest in AI tools that merge technology with creativity. According to a recent survey by Pew Research, 62% of Americans view AI as a tool for enhancing creativity rather than limiting it. This opens up discussions about the potential of AI in various fields, from entertainment to education.
In summary, while Sora is off to a strong start, its impact on the ongoing conversation about AI tools in society is just beginning. As more people gain access, the enthusiasm for creative applications may only grow, shaping the future of how we interact with technology.
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