Spotify is launching a new direct messaging feature that lets users share music, podcasts, and audiobooks without leaving the app. This feature is debuting in select markets and is available for both Free and Premium users over the age of 16.
To send a recommendation, just tap the share icon while listening to a song or podcast, then select a friend. You can connect with others who share your Spotify plan or those you’ve interacted with before, like through collaborative playlists.
This update aims to gather all your music and podcast recommendations in one spot. Any content you share will be stored in a handy inbox, making it easy to revisit later. The messaging system allows for one-on-one chats and supports emojis. It’s also protected by encryption to keep your conversations safe.
Users can choose to accept or block message requests, and they can report any inappropriate content easily. Spotify will even monitor messages for harmful content to ensure safety.
Interestingly, it’s not clear if artists will be able to interact directly with fans through this feature. Spotify says Messages is designed to complement sharing on other platforms like Instagram and WhatsApp, not replace them. This could open the door for more social features in the future, especially since it’s available to all users, including those on free accounts.
Recent surveys show that 72% of users prefer to discover new music through friends rather than algorithms. This new messaging feature could enhance that experience by creating a space for more direct recommendations.
In an age where social media is key in sharing music, Spotify is taking a significant step to foster connections among users while keeping interactions fun and straightforward. If you want to follow the latest developments, check out Spotify’s official announcement here.
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