Stampede Culinary Partners’ Survey Reveals Rising Food Safety Expectations: What Brands Must Know

Reinforcing Consumer Trust Through Enhanced Safety

In today’s world, food safety is more important than ever. A recent survey by Stampede Culinary Partners reveals that 93% of consumers consider food safety a top priority for their families. With over 6,200 participants, the Food Safety Survey 2025 sheds light on how trust impacts foodservice and retail industries. Remarkably, nearly 60% of those surveyed reported experiencing food-related illnesses in their lives.

A key finding of the survey is that 92% of consumers prioritize food safety when choosing restaurants or grocery products. This statistic shows a growing trend in consumer awareness and concern around these issues. Additionally, more than 85% of respondents are willing to pay extra for products that clearly indicate enhanced safety measures.

Brock Furlong, the CEO of Stampede Culinary Partners, emphasizes the importance of food safety, stating, "Our study provides valuable insights into consumer expectations." To meet these expectations, Stampede has developed the Safety Lock Advantage program, which combines advanced technology with strict process controls to ensure products are safe from production to point of sale.

This program reflects the increasing demand for transparency in the food industry. Today’s consumers want to know where their food comes from and how it is prepared. The survey reveals that there is a noticeable shift towards informed eating habits, with more individuals scrutinizing ingredient sourcing and sustainability practices.

Public reaction has echoed these survey findings. On social media, users are increasingly discussing brands that prioritize food safety and transparency. A hashtag trending on platforms like Twitter is #SafeFoodFirst, where people share experiences related to food safety, highlighting their own concerns and expectations from food brands.

This growing focus on food safety aligns with a recent report from the Food and Drug Administration (FDA), which states that foodborne illnesses affect about 48 million people in the U.S. each year. This translates to around 1 in 6 Americans falling ill from contaminated food, underscoring the importance of measures like those implemented by Stampede.

As consumer expectations rise, companies in the foodservice sector must continue to innovate and adapt. By investing in safety measures and maintaining clear communication with consumers, brands can bolster trust and build lasting relationships.

For more insights, check out the full report on food safety from Stampede Culinary Partners here.

Check out this related article: Exploring Russia’s Strategic Use of Food as a ‘Silent Weapon’: Key Insights on Ukraine’s Struggles – Seed World Report

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