Luka Dončić is taking a big step with Jordan Brand by launching his new lifestyle sneaker, the Jordan Luka .77. This is a special moment for Luka, as he becomes the first active Jordan athlete to have his own lifestyle model since Russell Westbrook. This honor is quite rare in the history of Jordan Brand.
This sneaker launch follows Luka’s recent trade to the Los Angeles Lakers, which has stirred excitement in the NBA. The Jordan Luka .77 is meant to match his performance sneakers, giving fans a stylish option to wear off the court while still capturing the iconic Jordan Brand look.
The Jordan Luka .77 will be available starting on April 8, 2025, at select Jordan retailers and on Nike.com. The price is set at $100 for men’s sizes and $80 for kids. Although official images aren’t out yet, it’s reported that we can expect around eight different colorways throughout 2025.
Here are some of the colorways you can look forward to:
- Color: White/Gym Red-Black | Style Code: HF0806-101 | Price: $100
- Color: Football Grey/Vapor Green-Laser Blue-White | Style Code: HF0806-002 | Price: $100
- Color: Black/Hyper Pink-Barely Green | Style Code: HF0806-001 | Price: $100
- Color: University Blue/Red Orbit-White-Blue Tint | Style Code: HF0806-400 | Price: $100
- Color: Bright Mango/Black | Style Code: HF0806-800 | Price: $100
- Color: White/White-Black-Fire Red | Style Code: HF0806-102 | Price: $100
- Color: White/Grey Fog | Style Code: HF0806-100 | Price: $100
- Color: Black/Anthracite-Pink Prime | Style Code: HF0806-006 | Price: $100
Keep an eye out for more news as the release date approaches!
