If you want a sneak peek at Fitbit’s upcoming screenless fitness tracker, keep an eye on Golden State Warriors games. Star player Steph Curry recently showcased the device in a sponsored Instagram post with Google, which owns Fitbit. His caption hinted, “You kinda have to see it for yourself.”
Curry has been spotted wearing this mysterious, grey-and-orange fitness tracker while out and about, including before a game against the LA Clippers. It’s clear he’s been using it for a while now.
This new Fitbit has no screen, setting it apart from traditional trackers. A recent report from Bloomberg reveals it will come with a subscription for extra features and an AI-powered health coach in the app.
What stands out about this device is its design, which resembles the popular Whoop fitness tracker. Without a screen, users may find they spend less time checking their stats. Plus, the battery life promises to be longer, making it great for tracking sleep.
Curry’s consistent use of the tracker suggests it might launch sooner rather than later, although no concrete date has been announced. It’s an exciting time for fitness tech, especially as more brands innovate to meet the growing demand for convenient health monitoring.
According to a recent survey by Pew Research, about 30% of adults now regularly use fitness trackers, showing a clear trend toward personal health tech. As these devices evolve, they could play an even larger role in managing our health and wellness.
With stars like Curry promoting them, it’s clear that fitness trackers are making their mark on both the sports and tech worlds. Keep an eye on upcoming announcements; the health tech revolution is just getting started!

