The Super Bowl seems to have a knack for attracting viewers, even when the game isn’t close. Early numbers suggest that about 126 million people tuned in to watch Super Bowl LIX, where the Philadelphia Eagles triumphed over the Kansas City Chiefs with a score of 40-22. If these figures hold, it would surpass last year’s record of 123.7 million viewers.
For the first time, the game streamed on Tubi, a free ad-supported platform, bringing in an average of 13.6 million viewers. Additionally, 900,000 people watched via the NFL’s own streaming app. The accessibility of such platforms likely helped draw in casual fans. Tubi had around 97 million active users as of January.
Interestingly, CBS recorded approximately 120 million viewers for the previous Super Bowl, while early reports indicate that around 111 million watched this year’s game on TV networks like Fox and Telemundo.
Viewers seemed to flock to the screen, particularly during the second quarter when 135 million people were watching. By halftime, the Eagles were leading 24-0, which might have caused many to switch off as the game went on.
This Super Bowl had all the buzz – Taylor Swift cheering on her boyfriend Travis Kelce, the tight end for the Chiefs, and even President Trump making history as the first sitting president to attend. But the one-sided nature of the game reminded many of some of those dull Super Bowl matchups from the mid-1980s.
Advertisers also took note of the event’s popularity, with some commercials fetching up to $8 million. Among these, a Budweiser ad featuring Clydesdales emerged as the fan favorite, according to a survey by USA Today.
The halftime show showcased Pulitzer Prize-winning rapper Kendrick Lamar. Opinions were mixed on social media, but it sparked lively discussions, especially in light of the Chiefs’ lackluster performance.
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Kansas City Chiefs,Philadelphia Eagles,NFL,Fox Deportes,Matt Slocum,LIX,Super Bowl Ad Meter,San Francisco 49ers,Jalen Hurts,Travis Kelce
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