Support Local: PM Modi Champions Indian Products During GST Reforms to Fuel Atmanirbhar Bharat Growth

On September 21, 2025, Prime Minister Narendra Modi called for a renewed commitment from Indians to support local products. This push is part of a broader drive for economic self-reliance, known as Swadeshi. Alongside this appeal, the government introduced new Goods and Services Tax (GST) reforms aimed at lowering tax burdens and making essential goods more affordable. The reforms are estimated to save citizens about ₹2.5 lakh crore each year.

Modi encouraged everyone—citizens, small businesses, and local governments—to embrace this growth opportunity by backing homegrown manufacturing. This initiative comes as trade tensions with the U.S. rise, marked by increased tariffs on Indian goods and higher visa fees for Indian professionals.

Industry experts and government officials have largely welcomed these changes as a step toward a more self-reliant India, or Atmanirbhar Bharat.

In his address, PM Modi remembered the historic Swadeshi movement that played a crucial role in India’s fight for independence. He urged citizens to adopt the phrases “I buy Swadeshi” and “I sell Swadeshi,” encouraging households and shops to focus on local production. This campaign aims not only to boost national pride but also to foster an environment conducive to industrial growth.

The Khadi and Village Industries Commission (KVIC) emphasized their efforts through the Khadi Mahotsav 2025, which promotes the idea of “Har Ghar Swadeshi” (Swadeshi in every home).

The Prime Minister’s timing aligns with the roll-out of next-generation GST reforms on September 22. These reforms will simplify tax rates to 5% and 18% for most goods and services, significantly cutting costs for essential items like medicines and groceries. Modi described this initiative as a “GST Bachat Utsav” (Savings Festival), aiming to stimulate economic growth, especially during the upcoming Navratri celebrations.

On the global stage, India faces U.S. tariffs that can be as high as 50%, which adds urgency to the need for domestic resilience.

The Logical Indian sees this renewed Swadeshi push as vital for encouraging sustainable development. By fostering local innovation and job creation, such initiatives can enhance the economy. However, it’s crucial to keep this approach open and inclusive, avoiding protectionism. Supporting Swadeshi should elevate quality and fairness, not just national pride.

Social media reactions have been strong, with many users echoing Modi’s sentiments. Hashtags like #IbuySwadeshi and #AtmanirbharBharat are trending, reflecting widespread public interest in local products. As this movement grows, it can help reshape India’s manufacturing landscape and strengthen its economy.

In summary, the combination of GST reforms and a renewed focus on Swadeshi presents a unique opportunity for India. By working together to support local brands, Indians can contribute to a more self-reliant future.

For more insights on the impact of India’s economic reforms, check out this [report by the Reserve Bank of India](https://www.rbi.org.in).

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