Hardee’s in Toledo has made a significant impact recently with two successful fundraising campaigns, bringing in over $1,700 for local organizations. District manager Ashlea Kearney shared how the restaurant shifted gears from a typical holiday promotion to something more community-driven.
Instead of offering discounts, staff encouraged customers to participate in a “round-up” donation for the South Tama County food pantry. This meant guests could round their bill up to the nearest dollar or donate their spare change at the register. In just two weeks, they raised $1,100 to support the pantry, a crucial resource especially as food benefits faced delays.
“With benefits going away, we wanted to help our community in a practical way,” Kearney explained. “Every dollar raised stayed local.” Customers responded enthusiastically, with one individual donating nearly $30 in a single visit. “The feedback was really positive,” she added. “It felt great to assist those in need.”
Alongside the food pantry efforts, Hardee’s also hosted an Angel Tree donation drive. Using the same round-up model, this initiative raised over $700 in two weeks. These funds went towards buying gifts for children in the Tama-Toledo area and the Meskwaki Nation. Kearney highlighted that tags were collected from trees at local businesses, allowing them to purchase gifts for many children, as well as residents at Sunny Hill.
“We did quite a lot with what we raised,” Kearney smiled, pleased with the community’s response. Hardee’s in Toledo and Tipton both enjoyed similar success with these fundraisers, showcasing a strong community spirit.
Looking ahead, Hardee’s plans to continue these community-focused efforts. Currently, they’re running their annual “12 Days of Christmas” promotion, where customers can pick up free product coupons from their Christmas tree. These coupons grow in value as Christmas approaches and are available at various times throughout the day.
With such initiatives, Hardee’s isn’t just about fast food; they’re about feeding and supporting their community. Their focus on local needs helps build a stronger, more connected region.
According to a recent survey by the National Restaurant Association, community involvement has become increasingly important for consumers, especially during the holidays. Many prefer to support businesses that contribute positively to their areas. Hardee’s current campaigns reflect this trend, showing that businesses can make a meaningful difference when they engage with their communities.
For more insights on local fundraising efforts and community support, you can visit [National Restaurant Association](https://www.restaurant.org). This aligns with the growing expectation that businesses play a role in their community’s welfare.
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