A recent study by AT&T reveals that texting is rapidly outpacing phone calls when it comes to Mother’s Day communication. In 2025, 75% of AT&T users opted to send a text rather than make a call, with the ratio reaching three texts for every single call.
The data shows specific trends in various cities. Houston, San Antonio, and Chicago topped the list for the most messages and calls sent on Mother’s Day. Notably, Houston users surpassed others by sending 3 million more texts and calls.
AT&T executive Jenifer Robertson shared some insights, emphasizing how texting offers an immediate and personal way to connect. She noted that Gen Z, those born between 1997 and 2012, tend to text their moms frequently throughout the year. Robertson highlighted that even brief messages contribute to keeping families close across generations.
This shift in communication reflects a larger trend toward digital interactions. A 2023 survey indicated that 80% of millennials and Gen Z prefer texting over speaking on the phone for everyday conversations. Texting fosters a sense of continuity, allowing users to hold on to messages that can be revisited later.
In a culture that increasingly values instant connectivity, Mother’s Day has become more than just a holiday; it’s a moment to reinforce relationships through the tap of a screen. This change underscores the importance of adapting to modern communication preferences in our personal lives.
For further details on this study, you can check the full article on People.
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Jenifer Robertson, Mother and child, Mother’s Day
