Sydney Sweeney Reveals Surprising Reactions to Her Bathwater Soap: Why Girls Criticized It While Loving Jacob Elordi’s Version!

Before Sydney Sweeney made headlines with her American Eagle jeans, she stirred up quite a buzz with another ad campaign. This one was for Dr. Squatch, a bath products brand. They sold a limited-edition soap infused with Sweeney’s “bathwater,” called Sydney’s Bathwater Bliss. Surprisingly, it sold out almost instantly.

Sweeney emphasized the importance of understanding public opinion. In a recent interview with The Wall Street Journal, she shared her strategy: “It’s important to have a finger on the pulse of what people are saying. Everything is a conversation.”

Interestingly, the backlash over her bathwater soap mainly came from women, as Sweeney noted. They seemed to favor another product: Jacob Elordi’s Bathwater candle, released earlier this year. This candle gained traction amid the buzz surrounding the film “Saltburn,” featuring Elordi. In one scene, a character becomes obsessed with slurping Elordi’s bathwater, which led to a wave of humorous memes.

In contrast, Sweeney’s bathwater venture triggered mixed reactions. The criticism she faced pales compared to the uproar from her American Eagle campaign this past summer. The ads featured the tagline “Sydney Sweeney has great jeans,” which played on the phrase “great genes.” This tagline faced backlash for seemingly glorifying her white heritage and slim figure. Some social media users even likened the campaign to “Nazi propaganda.”

American Eagle defended the slogan, stating, “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story.” They committed to celebrating how everyone wears their jeans with confidence.

The campaign sparked so much debate that even figures from Trump’s White House commented, with communications manager Steven Cheung calling it “cancel culture run amok.” Sweeney has yet to respond publicly about this controversy.

The discussions around these campaigns highlight a growing trend in advertising where products are often intertwined with social and cultural values. For example, a 2023 survey from the American Marketing Association found that 72% of consumers prefer brands that take a stand on social issues. This data suggests that brands must tread carefully as they appeal to audiences in an increasingly polarized atmosphere.

In today’s world, marketing goes beyond just selling products; it’s about storytelling and engaging with the audience. Sweeney’s experiences show how celebrities can influence consumer perceptions, both positively and negatively. As the lines blur between marketing and personal identity, understanding public sentiment becomes critical for brands and their ambassadors.

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Jacob Elordi,Sydney Sweeney