brand

How Gap’s Viral Denim Campaign Sparked Double-Digit Sales Growth Among Gen Z

How Gap’s Viral Denim Campaign Sparked Double-Digit Sales Growth Among Gen Z

Gap is celebrating the success of its viral denim campaign, “Better in Denim,” which took off last summer. Richard Dickson, ... Read more

Unpacking Meghan Markle’s Lifestyle Brand: The Copycat Controversy Explained

Unpacking Meghan Markle’s Lifestyle Brand: The Copycat Controversy Explained

Launching a lifestyle brand is no easy feat. It demands creativity and the ability to connect with people in a ... Read more

Unpacking Meghan Markle’s Lifestyle Brand and Netflix Deal: A Deep Dive into ‘With Love, Meghan’

Unpacking Meghan Markle’s Lifestyle Brand and Netflix Deal: A Deep Dive into ‘With Love, Meghan’

The British media didn’t hold back their criticism of the Netflix series “With Love, Meghan.” Headlines like “Let them eat ... Read more