grades

Why Sigma Will Dominate the Photo Industry in 2025: Unmatched Performance and Game-Changing Innovations

Why Sigma Will Dominate the Photo Industry in 2025: Unmatched Performance and Game-Changing Innovations

This year has been a standout for Sigma. The company launched an impressive camera and a wide range of lenses ... Read more

Fujifilm in 2025: Navigating the Peaks and Valleys of Innovation and Growth

Fujifilm in 2025: Navigating the Peaks and Valleys of Innovation and Growth

Fujifilm had a mixed year in 2025, releasing an interesting variety of cameras and lenses. Some hit the mark while ... Read more

Unlocking Innovation: How Sony Showcased Engineering Excellence in 2025

Unlocking Innovation: How Sony Showcased Engineering Excellence in 2025

Sony has dominated the full-frame mirrorless camera market for years, but the competition has tightened. How did they fare in ... Read more

Unveiling the Future: Hasselblad’s Ultimate Digital Camera Launch in 2025

Unveiling the Future: Hasselblad’s Ultimate Digital Camera Launch in 2025

Hasselblad took a different path in 2025, focusing more on quality than quantity. They released fewer products but made significant ... Read more

Discover the Future of Chinese Lenses in 2025: High-Quality, Diverse Options at Unbeatable Prices!

Discover the Future of Chinese Lenses in 2025: High-Quality, Diverse Options at Unbeatable Prices!

This year, we’re diving into some exciting highlights from the Chinese lens market in 2025. Major players like Viltrox, Thypoch, ... Read more