Richard Dickson

How Gap’s Viral Denim Campaign Sparked Double-Digit Sales Growth Among Gen Z

How Gap’s Viral Denim Campaign Sparked Double-Digit Sales Growth Among Gen Z

Gap is celebrating the success of its viral denim campaign, “Better in Denim,” which took off last summer. Richard Dickson, ... Read more

American Eagle Soars After Sydney Sweeney Ad: New Customers Flock In!

American Eagle Soars After Sydney Sweeney Ad: New Customers Flock In!

Shares of American Eagle Outfitters jumped 34% on Thursday after the company reported that its recent ad campaign featuring Sydney ... Read more