For the first time, Spotify is letting users directly influence the algorithm. Gustav Söderström, one of Spotify’s top executives, talks about this exciting step forward with the new feature called Prompted Playlists, designed to give listeners more control.
Spotify is growing. With 713 million users, 90% of whom feel Spotify is a vital part of their day, it’s clear that change is in the air. The goal is not only to innovate for users but also to empower artists in connecting with their fans.
This shift aims to make listening even more personal. We’ve seen it with features like Discover Weekly and Release Radar, which offer tailored music suggestions. But now, listeners won’t just interact with Spotify; they’ll have the power to shape their listening experience.
Imagine controlling your music not just by preferences but by your own words. With Prompted Playlists, you can guide the algorithm with your thoughts. You can ask for a playlist based on specific themes, like high-energy tracks for a workout, or music from your favorite artists over the last few years.
Starting December 11, Premium users in New Zealand will gain early access. This feature allows you to define exactly what you want, tapping into your entire Spotify history. You might request songs from your favorite artists or ask for particular moods for different activities.
For instance, you could say, “I want upbeat pop for my morning jog” or “calm tunes for unwinding at night.” The algorithm will then create playlists that reflect both your current tastes and your musical journey.
You can also refresh your playlists regularly, ensuring they stay fresh and relevant to your life. If you need some help getting started, Spotify will suggest prompts based on current music trends, making it easy to dive in.
Why does this matter? Over 9 billion playlists have been created by users, showing that human touch is key. Now, with Prompted Playlists, you no longer need to keep your great ideas to yourself. They can be brought to life with just words. This change not only enhances the listening experience but also helps artists reach the right audience, fostering deeper connections with fans.
As Spotify moves forward, personalization is the focus. The aim is to make the experience more responsive and intelligent, ensuring both listeners and artists benefit.
This is just the beginning of an evolution in how we interact with music. With upcoming features slated for 2026, stay tuned for what’s next. The future for both fans and artists is looking bright!
For more details on Spotify’s innovations, check out their official announcements.
