Marketing professor Scott Galloway has an interesting perspective: to get the attention of President Donald Trump, it helps to sway the economy. If you’re unhappy with his policies—like the deployment of immigration authorities—Galloway suggests changing the financial landscape as a way to influence him.
In response, Galloway launched a campaign called Resist and Unsubscribe to encourage people to cancel tech services they may rely on. He believes this could send a strong message. The initiative has already reached nearly a million people and garnered over 18 million views on social media.
So, which services should you consider canceling? Galloway points to major players like Netflix, Amazon, and Uber. These tech giants have a huge impact on our economy and, in turn, on the President’s decisions. For instance, Amazon invested heavily in a documentary about First Lady Melania Trump, which some viewed skeptically as an attempt to curry favor.
Galloway explains that the Trump administration is more responsive to economic changes than public outrage. Past instances, like withdrawing plans to annex Greenland, show that market reactions can pivot decision-making. He highlights the “Magnificent 7” tech companies, which alone make up about 35% of the S&P 500. Targeting these firms could send ripples through the markets.
He acknowledges that many people rely on tech subscriptions for entertainment and everyday tasks. However, he believes most can find at least one subscription to pause without risking their daily lives. For instance, take a closer look at your accounts—some folks discover they’re paying for multiple subscriptions they don’t even use.
Galloway has personally canceled services like Amazon Prime and Uber but emphasizes reclaiming time spent on tech. Instead, he encourages spending more time with loved ones and exploring local options. Services like Kanopy, which can be accessed with a library card, offer alternative streaming options.
When it comes to canceling a subscription, he suggests it’s okay to continue using it if it’s still active. The act of cancelling—even if you still use it for some time—holds weight. He believes that opting out, whether by cancellation or stopping usage, sends a strong statement in a capitalist society.
It’s also essential to let companies know why you’re canceling. Feedback about political concerns can influence corporate decisions. Many have shared their stories of support for the Resist and Unsubscribe movement, showing that collective action matters.
As Galloway wraps up, he expresses hope from the responses he’s received. He feels encouraged by the countless people willing to make personal sacrifices for change. In challenging times, that’s a powerful sentiment.
