Telemundo’s Bold Climate Commitment: Leading the Way for a Greener Future

In a recent interview on Telemundo, former Vice President Al Gore expressed optimism about solving the climate crisis, despite the challenges posed by political leaders he labels as "wannabe dictators." Gore highlighted a powerful tool for tracking pollution called Climate Trace. This organization uses 300 satellites and 30,000 sensors globally to pinpoint pollution sources, providing data on who is responsible for emissions. With monthly reports, it helps journalists and communities stay informed and hold polluters accountable.

Gore’s remarks were part of a broader conversation on the new Telemundo show, "Ahora: Planeta Tierra," hosted by experienced environmental journalist Vanessa Hauc. In the show, they discussed a recent survey indicating that 89% of people worldwide are calling for stronger climate action. Hauc’s question about the future of environmental policies in the U.S., given the current administration’s focus on fossil fuels, prompted Gore to remind viewers of the resilience of public movements throughout history, likening climate activism to the abolition of slavery and women’s suffrage.

Telemundo’s commitment to climate reporting is no accident. Research shows that the Hispanic community in the U.S. is particularly concerned about environmental issues—67% believe the government isn’t doing enough to safeguard the environment. This demographic shift has made them a crucial factor in elections, with 10% voter turnout in the 2024 election. Ignoring their concerns, especially around climate action, could be a political misstep.

The network’s proactive stance is resulting in impressive growth. Their evening news program saw a 7% increase in viewership in 2024, making it the fastest-growing broadcast news source in the country. Telemundo has harnessed platforms like TikTok and Facebook effectively, becoming the leading Spanish-language news source on social media.

Hauc’s show aims not only to inform but also to inspire action. She stressed the importance of showcasing practical solutions already available for a sustainable future. In one episode, she interviewed Jorge Neri Bonilla from Cambio 16, a Spanish magazine now focused on environmental issues, illustrating how media can push for change.

With rising public concern and solid data backing climate action, there’s hope. Gore noted that although times seem bleak, every major social change has faced obstacles—he drew inspiration from Nelson Mandela, who believed that all progress feels impossible until it’s achieved.

For more on climate action efforts and resources, visit Covering Climate Now.

Source link