LUBBOCK, Texas (KCBD) – College athletics is changing fast, especially regarding how student athletes get paid. Texas Tech recently reacted to a new proposal that could reshape this landscape.
Since 2021, athletes have been able to earn money from their Name, Image, and Likeness (NIL). This June, a significant development called the House Settlement or House V. NCAA was introduced. It allows a 10-year revenue sharing program, enabling athletic programs to direct $20.5 million to student athletes annually across all sports.
To ensure compliance with these new rules, the College Sports Commission was established. For months, it has collaborated with major conferences like the ACC, SEC, Big Ten, and Big 12 to work out the agreement.
On November 19, the commission released an 11-page University Participation Agreement. This document outlines 35 sections detailing the responsibilities of universities, including strict cooperation with investigations and restrictions on legal actions against the commission. Breaking any terms could mean losing conference revenue and postseason eligibility.
On November 22, Texas Tech’s Vice Chancellor Eric Bentley sent a memo to board chairman Cody Campbell, outlining concerns about the agreement. He pointed out issues in 19 sections, citing vague enforcement and excessive control.
Campbell echoed Bentley’s concerns on social media, stating that while Texas Tech supports the House Settlement, it cannot sign the agreement in its current form. Some terms would be acceptable only if they don’t clash with existing state laws. There’s no strict deadline for signing, but the commission hopes to have all schools on board soon.
Important dates are approaching, with the early signing window for football on December 3rd and the college transfer portal opening January 2, 2026. The agreement won’t take effect unless every school signs.
The conversation around this agreement is vital. Many feel that navigating these new payment structures requires clarity and fairness. Texas Tech hopes to foster discussions for a “legal and workable solution” to ensure student athletes are treated justly while maintaining competitive integrity.
Recent surveys show that around 70% of college athletes favor changes that would simplify their ability to earn from NIL. Experts warn that if universities don’t adapt swiftly, they risk losing talent to schools that have more flexible arrangements.
In a time when college sports are under intense scrutiny, the way revenue sharing and compliance are handled could significantly impact academic institutions and future athletes. A balanced approach is essential for the health of college athletics.
For more insights, you can read about the implications of the House Settlement here.
