Movie theaters are buzzing once again, thanks to the much-anticipated release of “The Devil Wears Prada 2.” This sequel has surprised everyone by pulling in a staggering $77 million in its opening weekend. To put that into perspective, the original film only made $27.5 million when it debuted back in 2006. “Prada 2” now holds the title for the fourth-best opening of the year, following hits like “Michael” and “The Super Mario Galaxy Movie.”
Globally, the film has already racked up $233.6 million, with $156.6 million coming from international markets. Disney’s 20th Century Studios invested around $100 million into this sequel. In contrast, the first movie had a budget of about $40 million. Director David Frankel noted that this budget largely went to securing a star-studded cast. It’s clear that audiences are loving the return of the iconic characters, as “Prada 2” is set to outdo the original’s total earnings in just a few weeks.
“Very few dramedies pull off these numbers more than once,” says David A. Gross, who runs the box office newsletter FranchiseRe. The film seems to resonate particularly well with female audiences, who are eager for more of the story.
The sequel picks up 20 years later, with Anne Hathaway’s character, Andy Sachs, returning to Runway magazine under Meryl Streep’s legendary editor, Miranda Priestly. While reviews have been mixed, viewers have shown enthusiasm, giving the film an “A-” on CinemaScore—indicative of strong audience approval.
Nostalgia plays a big role in the film’s success. Fans are excited to see the original cast—Streep, Hathaway, Emily Blunt, and Stanley Tucci—reprise their roles. The first movie became a cultural phenomenon, known for its memorable quotes like “gird your loins!” and its iconic fashion moments.
Interestingly, social media reaction has been lively, with many sharing favorite lines and moments from the original film. This sense of connection from the past has helped drive interest in the sequel.
This weekend, “The Devil Wears Prada 2” was the only major new release. Other films continued to perform well, with “Michael” taking second place, earning $54 million in its second weekend.
“Project Hail Mary” and “The Super Mario Galaxy Movie” are also holding strong, showing that audiences have a variety of tastes when it comes to new releases. Even indie films like “Hokum” have managed to carve out space at the box office, further illustrating the diverse options available.
As theaters adapt to new trends and audience preferences, the return of blockbusters like “The Devil Wears Prada 2” is a reminder of the magic that the big screen can offer.
For more insights on the film industry and its trends, you can check out Box Office Mojo.
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