The i Paper is making some changes, cutting 17 jobs while also planning to invest in key areas. They’ll focus on Opinion, Living Well, Lifestyle, and Money. There’s also a push for more video content for social media.
Despite the cuts, The i Paper is actively recruiting around a dozen new roles, blending fresh hires with replacing former staff. Andy Smith from the National Union of Journalists (NUJ) expressed concerns, saying, “The company is talking about success while proposing job cuts.”
Before these changes, The i Paper had a team of 153. More hiring is expected in the coming months as the company shifts its focus to growth.
Recently, The i Paper won the “National Website of the Year” at the Future of Media Awards 2025. Judges praised its audience growth, innovative approach, and straightforward navigation, highlighting its credibility without political bias.
The i Paper was purchased by DMGT in 2019 for £49.6 million. In its last public financial report before going private in 2021, the paper generated £32 million in revenue for the year ending September 2021. Recently, DMGT announced a 34% year-on-year increase in operating profit, reaching £53 million, despite a slight revenue drop to £613 million.
Interestingly, The i Paper was one of the few UK national publications to raise its annual digital subscription price from £69.99 to £79.99 between January 2024 and January 2025. In August, the paper saw a small month-on-month print circulation increase to 117,173, although there was a year-on-year decline of 7.2%.
As the media landscape changes, companies like The i Paper are navigating challenges while striving for innovation and growth. These shifts reflect broader trends in the industry, where digital presence and audience engagement are becoming crucial.
Source link
Daily Mail and General Trust,DMG Media,The i
