Thinkerbell Named Lead Agency for Leukaemia Foundation’s 2025 World’s Greatest Shave: What This Means for the Cause

Thinkerbell has been chosen as the main agency for the Leukaemia Foundation’s World’s Greatest Shave 2025. They’ll work together to create a strong media and creative strategy for this important fundraising event.

Before the pitch, the Leukaemia Foundation introduced the campaign theme, “That’s Bloody Beautiful.” Now, Thinkerbell is helping to bring the 2025 campaign to life.

This year, they are focusing on the idea of solidarity among participants. The campaign will connect with Australians and encourage more people to take part.

Susie Howard, the general manager of communications and marketing at the Leukaemia Foundation, highlighted that blood cancer is becoming a major concern in Australia. It is crucial to raise funds for new cancer initiatives to combat this growing issue.

She mentioned why they chose Thinkerbell: “Their approach to media planning and buying will help us reach more people through our World’s Greatest Shave event.” Susie also noted Thinkerbell’s experience in the not-for-profit sector, which will make the campaign effective in achieving their goal of raising $12 million for blood cancer research and support.

Hannah Nickels, Thinkerbell’s head of media, shared her excitement: “We are thrilled to work with the Leukaemia Foundation. Our team is applying some creative strategies to the World’s Greatest Shave campaign, and we look forward to seeing great results in participation and donations.”

The World’s Greatest Shave began in January with promotions on social media and online videos. It will continue to grow through TV, outdoor advertising, and select regional radio stations in February, leading up to Shave Month in March. You can learn more about getting involved in this meaningful event here.