‘Thunderbolts*’ Stuns with Bold Title Reveal and $74M U.S. Box Office Debut: What You Need to Know!

So, what’s the deal with that asterisk in the title Thunderbolts? Marvel recently clarified this on social media and in various ads. The asterisk signifies the movie’s subtitle, The New Avengers. This group includes characters like Winter Soldier, Ghost, and Yelena Belova. They’re all expected to play a part in the upcoming movie, Avengers: Doomsday, set to launch on May 1, 2026.

Disney stated they didn’t actually change the title of Thunderbolts; they just explained what the asterisk means.

This marketing strategy followed Thunderbolts opening with $74 million, slightly below the expected $76 million. The movie had a solid start, earning an A- CinemaScore and boasting a 94% audience rating on Rotten Tomatoes. However, its second weekend’s performance will be crucial. Disney is hopeful it will hold up better than past films like Eternals and Captain America: Brave New World, which faced steep drops in their second weeks.

To further promote the movie, updated advertising materials are now showing the full title The New Avengers across theaters in major markets like New York and Los Angeles.

In terms of partnerships, Disney rolled out a promotional campaign worth $75 million for this $180 million film. Partners included names like Harley Davidson, Tide, and LinkedIn.

As Thunderbolts continues to make its mark, Lionsgate is also debuting Shadow Force, featuring Kerry Washington and Omar Sy, along with IFC’s Clown in a Cornfield this weekend.

With all this buzz, it looks like Marvel is strategically preparing for what’s next in their cinematic universe. Keep an eye on how audiences react in the coming weeks!

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