Black Friday and Cyber Monday are the best times to grab deals on toys, especially Lego sets. This year, 2025 is showcasing a wealth of discounts, perfect for fans and collectors. But keeping track of every offer can be tough without a little help.
So far, we’ve seen lucrative sales on popular sets like Lego Star Wars, Wicked, and Lego Botanicals, many at their lowest prices ever. If something piques your interest, it’s wise to act fast before they’re gone.
The best early Cyber Monday Lego deals are popping up at Amazon, Target, Best Buy, Walmart, and the Lego website. Be sure to check regularly as deals can change swiftly.
Popular Deals and Discounts
For example, the adorable Grogu with Hover Pram set has been selling out due to a fantastic 50% discount. But other Lego Star Wars items remain available, like the smaller Imperial Star Destroyer set, now at a new low price. This set includes mini figures like Darth Vader and a rare Cal Kestis mini fig.
Did you know that, according to recent statistics, over 65% of shoppers plan their purchases around these sales events? This year, Lego’s Black Friday sale features [exclusive offers](https://www.legodotcom) for members, including free gifts with purchases over certain amounts.
Target Deals
Target has introduced new Lego deals as of November 23. For instance, the Lego Botanicals duo—consisting of the Mini Orchid and Lucky Bamboo—now retails for $41.99, down by $6 from earlier sales. It’s a hit for plant lovers looking to decorate their spaces.
Walmart Offers
At Walmart, check out the Lego Avengers Helicarrier set at a shocking 50% off. This set is not only fun to build but makes for classy decor—ideal for fans of the Avengers series.
Expert Opinions
According to toy industry experts, interest in Lego has surged over the years, with adult fans driving demand. They cite strong nostalgia and the stress-relief benefits of building models as key reasons for this trend.
Looking at past years, Lego sales during Cyber Week have continuously climbed. In 2022, the average discount was around 25% off. Now, as more shoppers familiarize themselves with online deals, expect discounts to become even more significant.
In summary, now’s the time to score fantastic Lego deals, whether you’re shopping for kids or indulging your own nostalgia. Stay alert and enjoy building!

