TALLAHASSEE, Fla. – Florida A&M University (FAMU) has launched a new way for supporters to contribute with the FAMU Change app. This app makes it easy for anyone to turn small purchases into donations for the university.
Here’s how it works: when you use a debit or credit card, your purchases will round up to the nearest dollar. That extra cash—your spare change—will go directly to FAMU students. The university aims to use some of these funds for the “Life Gets Better” scholarship, honoring President Emeritus Frederick S. Humphries.
FAMU reports that even a small group of just 4,000 users could raise over $100,000 in a year. “Every cup of coffee or tank of gas can add up,” said FAMU President Marva Johnson. “Together, we’re building a stronger FAMU, one transaction at a time.”
Brandi Tatum-Fedrick, acting vice president of University Advancement, added that this app is an easy way to help students, saying, “When we come together, we do more than make change; we become the change.”
This innovative approach to fundraising comes at a time when universities face increased pressure to secure funding for scholarships and programs. Many schools are turning to technology to engage alumni and supporters, making giving easier and more accessible. For anyone interested, the FAMU Change app is free to download on the App Store and Google Play.
This trend aligns with recent studies showing that micro-donations can create significant impacts. According to a survey by Nonprofit Tech for Good, around 20% of younger donors prefer giving through apps and online platforms. This makes the FAMU Change app not only a clever idea but also a strategic move in today’s digital landscape.
The FAMU Change app is part of a growing movement to leverage everyday spending for meaningful contributions. It’s a simple concept that can lead to substantial results—and a more supportive educational environment.
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