The Consumer Electronics Show (CES) always showcases bold ideas, and this year, one of the most unique is the Smartlet. This Paris-based startup introduced a modular watch strap that allows you to wear both a traditional watch and a smartwatch on the same wrist. You can have the classic look of an analog watch on top while a smartwatch or fitness tracker hides underneath.
Smartlet caters to those who appreciate the elegance of a classic timepiece but also want modern features like notifications and fitness tracking. With this setup, you don’t have to choose one over the other.
The strap itself costs around $418 and is designed to work with popular smartwatches, including the Apple Watch and Fitbit Charge. It also fits high-end mechanical watches from renowned brands like Rolex and TAG Heuer, accommodating various strap widths.
David Ohayon, the founder, came up with the idea because he grew tired of picking between his analog watch and his Apple Watch each day. Smartlet promises to let wearers switch between a sporty look and a polished one with ease.
However, potential buyers should consider the practical aspects. Smartlet adds about 9 to 12 mm in height, which might feel bulky. For someone who already has a habit of scratching watches, adding another device could be challenging.
Beyond practicality, there’s also aesthetic consideration. Smartlet appeals to what it calls the “modern gentleman,” promoting a blend of luxury and functionality. However, some consumers might see it as an expensive accessory better suited for a niche market.
Interestingly, surveys show that many people are grappling with technology fatigue, preferring simpler devices or styles. This trend hints at a growing demand for products that balance modern tech with classic design.
While Smartlet is certainly eye-catching, it raises questions about practicality versus luxury—an ongoing conversation in today’s tech-driven world. For those considering it, the Smartlet offers a unique blend of style and function, but the hefty price and bulky design could give some pause.
For a deeper dive into the future of wearable technology, check out this report from the International Data Corporation.
