Sirio Pharma and OmniActive Health Technologies have joined forces to launch an innovative lutein soft chew supplement. This product features OmniActive’s patented Lutemax 2020 extract, which provides three important macular carotenoids: lutein, RR-zeaxanthin, and RS (meso)-zeaxanthin. These are blended in a 5:1 ratio, similar to what you find in a balanced diet.
Derived from marigold flowers, this award-winning ingredient is backed by solid clinical research. The need for such supplements is clear. A recent survey revealed that 46% of U.S. adults are worried about eye health, but only 2–4% actually use eye supplements. This gap indicates that over 100 million adults could potentially benefit from these products.
Moreover, studies show that only about 10% of adults consume enough lutein and zeaxanthin through their diet. This highlights a significant opportunity for the supplement market to grow. Experts suggest that addressing this gap could lead to improved eye health among the population.
The new soft chews will be introduced at Natural Products Expo West, taking place from March 4 to 6 in Anaheim. Samples will be available at Sirio Pharma’s Booth 3434, giving attendees a chance to try this promising product.
As eye health remains a growing concern, especially among older adults, this launch could be a game-changer. Ensuring that more people get the nutrients they need for eye health is essential in today’s screen-heavy world, where blue light from devices can contribute to eye strain. By offering a tasty and accessible option like soft chews, Sirio Pharma and OmniActive are stepping up to meet this demand.
Stay informed about advancements in health supplements by consulting trusted sources like the National Institutes of Health for the latest research on eye health and nutrition.
