BRAINERD — For Minnesota farmers and agricultural workers, every day is a busy workday, often leaving little time to focus on mental health. Unfortunately, stress can snowball in this demanding profession. Research shows farmers face a variety of mental health challenges more frequently than the general public. In fact, the National Rural Health Association reports that the suicide rate among U.S. farmers is 3.5 times higher than the national average.
In the 1990s, the Minnesota Department of Agriculture recognized this issue. They teamed up with Farm Business Management instructors to create a mental health program designed specifically for rural life. Ted Matthews, a key figure in this initiative, helped guide the program for over 30 years before retiring in June 2025.
“The program focuses on outreach to farmers and ranchers,” says Jennifer Vaughn, a mental health professional involved in agricultural mental health in Minnesota. “Many farmers face crises, and barriers like insurance can complicate access to help.” This program aims to eliminate those barriers, offering support without requiring a formal diagnosis.
As farmers deal with rising demands, the need for mental health resources becomes even more critical. On July 1, Vaughn and Tracie Rutherford-Self joined the Minnesota Department of Agriculture to continue Matthews’ work. They provide free, confidential counseling tailored to the needs of farmers and agricultural workers across the state. Vaughn focuses on the northern region, Rutherford-Self covers the south, and Monica McConkey has been serving the western region since 2019.
The counselors meet with individuals on their own terms. “Sometimes, it’s easier to talk outside of the farm,” Vaughn explains. “We’re flexible—whether it’s in person, by phone, or over Zoom.” This adaptability helps build trust and allows clients to engage in therapy at their comfort level.
Funding for these services comes from the Minnesota Legislature, ensuring that anyone in the agricultural community can access help without financial burden. The program addresses not just work-related stress but personal issues as well, understanding that mental health doesn’t have to be linked directly to farming.
Statistics highlight a growing awareness of mental health needs in rural areas. A recent survey by the American Farm Bureau indicated that 91% of farmers consider mental health a crucial topic. This reflects not just the hardships of the job but also a shift in how mental health is perceived—moving from a stigma to a legitimate concern within the agricultural community.
If you or someone you know is facing mental health challenges, help is available. The Minnesota Farm and Rural Helpline offers support at 833-600-2670, and further resources can be found at minnesotafarmstress.com. Immediate assistance is also available through the 988 Lifeline.
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