TROY, Mich., May 12, 2025 — A recent collaboration between students from the University of Michigan’s Ross School of Business and DirectRx specialty pharmacy has unveiled new strategies to improve medication adherence. This project focuses on using data analytics to support decision-making and enhance processes at DirectRx.
The students conducted extensive market research to see how the healthcare sector is using data to benefit patient care. They looked into how various demographic factors affect medication refills. From this research, the team created a predictive model to identify medication adherence patterns. They also proposed targeted interventions to boost patient engagement and refill rates.
“Working with these students not only brought innovative ideas but also fresh viewpoints that will guide our strategic decisions,” said DirectRx President Alban Ivezaj. “Their data-backed recommendations will significantly enhance our efforts to help patients adhere to their medication regimens.”
DirectRx is an independent specialty pharmacy, accredited by both ACHC and URAC. It offers tailored pharmaceutical care across all 50 states, investing in technology and personnel to ensure top-notch service for patients and healthcare providers alike. For more information, visit DirectRx.com.
Improving medication adherence is crucial. According to a recent report from the World Health Organization, nearly 50% of patients do not take medications as prescribed. This can lead to serious health issues and increased healthcare costs. Strategies like those developed in this project may help close that gap, ensuring individuals receive the care they need.
For a deeper understanding of these healthcare trends, check out a detailed analysis by the National Institute of Health (NIH).
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DirectRx Pharmacy, medication compliance, data analysis, University partnership, Ross School of Business
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