In a recent talk, Relevate Health leaders Tim Pantello and Michael Cole tackled the tricky task of influencing healthcare professionals (HCPs). They shared insights on why making certain marketing strides in healthcare can be tough and how their company navigates these challenges.
Insights from Relevate Health
Timing Matters: Engagement is most effective when HCPs are learning or making real-time clinical decisions. Each scenario demands a tailored messaging strategy.
Utilizing Data: With 15 years of engagement data backing them, including over 11.5 billion data points, Relevate Health identifies valuable opportunities and predicts HCP behavior to fine-tune campaigns.
Personalization at Scale: By running large-scale campaigns, they can severely segment audiences. This continuous learning allows for personalized messages tailored to individual needs.
Combining Expertise: Their strategy merges data analysis, behavioral science, and experience. This blend offers clients predictable outcomes, boosting their confidence in marketing efforts.
The Bigger Picture
The healthcare marketing landscape is changing. A recent study by the American Medical Association found that 70% of HCPs believe personalized marketing significantly impacts their decisions. This trend underscores the importance of understanding HCP needs at different stages of their decision-making process.
Moreover, social media plays a key role. Healthcare professionals increasingly turn to platforms like LinkedIn for insights, making it crucial for brands to engage in those spaces with relevant, thoughtful content.
By transforming insights into precise actions, Relevate Health exemplifies how effective marketing strategies can create measurable impacts in the healthcare sector.
For more insights on healthcare marketing trends, check out the American Medical Association’s recent report.
