Drivers Take the Wheel with India’s First Cooperative Ride-Hailing Platform
India’s transportation scene is about to change drastically. Bharat Taxi is set to launch nationwide on January 1, 2026. Inspired by the successful Amul dairy model, this new platform aims to challenge the dominance of major companies like Uber and Ola. Instead of a profit-focused business, Bharat Taxi will be a driver-owned cooperative, providing a fairer deal for drivers and riders alike.
Managed by the Sahakar Taxi Cooperative Limited in New Delhi, this initiative has a strong foundation. Jayen Mehta, Managing Director of Amul, leads the board. Supported by the Ministry of Cooperation and the National e-Governance Division, Bharat Taxi carries credibility from the start. Unlike competitors that take hefty commissions, this cooperative promises a zero-commission structure. Drivers could keep nearly all of their earnings, only paying a small fee for platform costs.
For riders in places like Odisha, where surge pricing often makes fares unpredictable, Bharat Taxi offers a breath of fresh air. The cooperative aims to eliminate surge pricing, ensuring stable and clear fares. This consistency will help build trust among commuters fed up with fluctuating costs.
Technology is vital to making this all work. The Sahakar Taxi Cooperative is leveraging the same technology behind the ONDC-supported Namma Yatri app. Currently in beta testing, initial feedback shows the app has an easy-to-use interface that can handle high demand. In just ten days after the announcement, over 51,000 drivers signed up, indicating strong interest in this new model.
Bharat Taxi is more than just a new app; it represents a shift in the gig economy. By giving drivers a stake in the business, they ensure that those providing the service benefit from it. As the launch date nears, many are eager to see if this cooperative approach can serve as a sustainable alternative to existing ride-hailing giants.
Experts in the gig economy often point to similar movements worldwide, such as worker cooperatives in Spain. These models show that when workers have ownership, it can lead to more satisfied employees and better service. If Bharat Taxi succeeds, it could inspire similar initiatives in other sectors.
With the support of over 51,000 drivers already, Bharat Taxi is in a strong position to reshape the ride-hailing landscape in India. The cooperative model could bring not only better pay for drivers but also more reliable service for riders. The upcoming launch will be watched closely, both nationally and internationally.
