Transforming Insights: NXR and Emotiv Unveil Groundbreaking Emotional Heat-Mapping Technology

Neuro XR and Emotiv are joining forces to enhance emotional insights using cutting-edge technology.

CAMBRIDGE, England, Jan. 21, 2025 /PRNewswire/ — This partnership introduces Emotional Heat-Mapping Technology, blending NXR’s analytics with Emotiv’s EEG devices. It’s a game-changer for understanding how users feel in real-time.

What is Emotional Heat-Mapping?

NXR’s software tracks users’ emotional states while they interact with ads, training, or media. When paired with Emotiv’s high-quality EEG devices, it provides insights that help improve decision-making, product design, and training processes.

How Does It Work?

The technology combines eye-tracking and movement data to create a complete picture of user behavior:

• Eye-Tracking Heatmaps: See where users focus and how it relates to their emotions.
• Movement-Based Heatmaps: Analyze user movements in various environments, highlighting emotional reactions.

This comprehensive approach combines emotional, cognitive, and visual data, giving a fuller understanding of audience responses.

Where Can It Be Used?

• Advertising: Adjust campaigns based on real-time emotional feedback.
• Training: Pinpoint tough content to enhance learning.
• Entertainment: Customize movies and games by identifying engaging moments.
• Research: Support in-depth studies in fields like neuroscience and psychology.
• Gaming: Investigate how emotions affect gameplay experiences.

Why This Partnership Matters

“Working with Emotiv opens new doors for understanding behavior,” said Elena Cismigiu, CEO of NXR. “This is a turning point in real-time emotional analysis.”

“This collaboration shows our focus on human-centered innovation,” said Kim Old, Chief Commercial Officer at Emotiv. By merging our technologies, we can provide deeper insights that help businesses create meaningful solutions.

About Neuro XR

Neuro XR, based in Cambridge, creates software that combines neuroscience and real-time data to visualize how users feel in different situations, offering valuable insights for innovation and experience enhancement.

About Emotiv

Emotiv focuses on understanding the human brain through EEG technology. Their platform, which includes wearable devices and AI, aims to provide insights for health and performance.