Sir Keir Starmer has made history by being the first sitting UK prime minister to take an HIV test publicly. This is a bold move aimed at reducing stigma around HIV and encouraging more people to get tested.
High-profile gestures like this can spark discussions. For example, when Elvis Presley was photographed getting the polio vaccine in 1956, it resonated with many younger people. His fame helped change the conversation around vaccines. But the question remains: do these acts really change attitudes, or are they just for show?
Research suggests that celebrity actions can influence social norms, reduce stigma, and improve health outcomes. The success of these endorsements often depends on the celebrity’s credibility and the authenticity of their actions. It also helps if there’s follow-up support to keep the momentum going.
Elvis’s vaccination is a classic example. At that time, polio was a serious threat. When young fans saw Elvis getting vaccinated, many of them decided to get the shot too. This event is now seen as a successful way to use celebrity influence in public health.
It’s important to note that the messenger matters. People are more likely to listen to someone they trust or admire. Elvis was a beloved figure who appealed to teenagers. In contrast, some may view Starmer, as a politician, with skepticism. For endorsements to work, the messenger needs to be seen as genuine and connected to the issue.
Stigma around HIV remains a hurdle for testing and treatment. Despite advancements in medical care, many fear the consequences of a positive result. According to the UK Health Security Agency, about 5,000 people in the UK are unaware they have HIV. By taking an HIV test publicly, Starmer hopes to shift perceptions and make testing feel like a normal, responsible act.
Celebrity endorsements can serve as “nudges,” small pushes to encourage certain behaviors. However, they must be part of a larger strategy. Elvis’s vaccination came alongside community efforts and outreach. For HIV testing, practical measures are needed alongside Starmer’s high-profile endorsement—like offering free home test kits and providing easy access to testing services.
Is Starmer the new Elvis? Not exactly. The media landscape is vastly different now. Yet both figures highlight important health issues using their influence. Ultimately, while celebrity moments can raise awareness, lasting change requires ongoing commitment and accessible resources.
In conclusion, raising awareness about health issues is crucial, but sustainable change comes from more than just a single public act. It requires a comprehensive approach with visible, consistent support.
