The seed sector has reached a turning point.
At the World Seed Congress 2026 in Lisbon, a key theme emerged: the need for the seed industry to integrate itself into the broader food systems discussion. This includes issues like sustainability, regulations, public trust, and the future of food.
Eduard Fito, the chair of ISF’s Value Chain Coordination Group, shared his insights on this necessary shift. “The seed sector cannot operate in isolation anymore,” he said. He highlighted the growing regulatory pressures and the importance of engaging with policymakers, food companies, and other stakeholders.
Fito noted that one of the top priorities for ISF’s new group is to grasp the concerns and priorities of the wider food industry. It’s clear that discussions about sustainability and innovation must be collective rather than confined to individual sectors. The seed industry needs to amplify its voice in these discussions.
This focus on collaboration is essential when considering the significant role that seed innovation plays in areas like food security and environmental resilience. Fito emphasized, “We are not an isolated industry; we are part of something bigger.”
In a world where consumer preferences are evolving rapidly—recent studies show that 73% of consumers prioritize sustainability when choosing food—it’s crucial for seed companies to adapt. They must respond to public expectations and regulatory changes while maintaining innovation at their core.
By connecting with the larger food system, seed companies can better convey their contributions to society. For example, the rise of vertical farming and organic agriculture highlights how seed innovation can address food shortages and environmental concerns simultaneously.
This shift in perspective can lead to a more unified narrative around agriculture, enhancing the positive perceptions of the industry. As more sectors unite over shared goals, the future of food can become more sustainable and resilient.
Understanding these dynamics offers vital insights for seed companies navigating an increasingly complex landscape. For more on this topic, check out the full interview with Eduard Fito from the World Seed Congress 2026 in Lisbon, which delves deeper into these pressing issues.
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