JAKARTA – Today’s young generation thrives on the convenience of technology. A growing trend is ordering food online, thanks to its speed, ease, and attractive promotions.
To stay relevant, fast food brands are constantly improving their digital services. Recently, KFC Indonesia announced an update to its online ordering app, aiming to cater to tech-savvy youth.
During the launch in Jakarta, Kevin Augusto Asyrafi, KFC Indonesia’s Marketing Engagement Manager, emphasized that this app update is not just about competition. “While many online ordering apps exist now, we want to complement the landscape and serve our loyal customers better,” he stated.
The updated app presents a modern interface and several new features for a smoother user experience. One highlight is the graded membership system, allowing users to access exclusive vouchers.
Customers can earn points for each order, which can be redeemed for appealing discounts. This feature attracts young consumers who value offers in every purchase.
The app also boasts a fresh design and user-friendly navigation, enabling users to place orders in a few simple steps without queuing.
According to a recent survey by Statista, 60% of young adults aged 18-34 prefer ordering food through apps. This shows a clear shift towards digital dining experiences.
Asyrafi added, “We’ve enhanced the delivery algorithm, improved ordering history, and personalized product recommendations.” These updates aim to make the process quicker and more tailored for each user.
KFC also runs exciting lottery programs, offering prizes like the latest gadgets and international vacation packages. This initiative encourages more customers to engage with the app.
The fast food industry is evolving. It’s no longer just about quick service but also about providing a satisfying digital experience, especially for the younger crowd.
In today’s fast-paced world, brands that adapt to consumer habits thrive. Keeping up with these trends is essential for success.
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kfc Indonesia, fast food restaurant, hawker trend of the younger generation
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