Transforming Tomorrow: National Geographic Society and PepsiCo Unite for a Groundbreaking Regenerative Agriculture Initiative

PepsiCo and National Geographic Join Forces for Sustainable Farming

PepsiCo and the National Geographic Society announced an exciting partnership today. Together, they aim to transform the global food system through science, storytelling, and education, focusing on regenerative agriculture.

Why is this important? By 2050, the world population is projected to hit 10 billion. Current reports indicate that nearly 90% of the planet’s soil may be degraded by then. To tackle these challenges, a shift in farming practices is essential. Regenerative agriculture restores soil health and works in harmony with nature. It promises to deliver food while protecting the environment.

Jill Tiefenthaler, CEO of the National Geographic Society, emphasized the importance of today’s farming practices. “Our future will be shaped by how we grow our food today,” she stated. Through this partnership, they are investing in innovative solutions and supporting farmers, scientists, and storytellers driving meaningful change.

PepsiCo is on a mission to implement regenerative practices across 10 million acres by 2030. Ramon Laguarta, PepsiCo’s CEO, acknowledged the pressures climate change puts on farmers. He believes this program offers solutions that can enhance resilience for businesses and farmers alike.

In addition to supporting farmers, the initiative includes the creation of short films showcasing real stories from those embracing regenerative agriculture. These films will illustrate the power of partnership and innovation in farming.

The program will feature five National Geographic Explorers who will document sustainable practices within farming communities. Additionally, it will fund grants for innovative, nature-positive proposals aimed at scaling regenerative agriculture globally. Applications for up to five scientific grants are due by September 30, 2025.

A data visualization mapping tool will also be developed to showcase how regenerative agriculture can boost resilience in food production. This resource will be available on the National Geographic Society’s website by 2026.

The urgent need for sustainable practices aligns with recent statistics. According to a report by the World Economic Forum, over 70% of the world’s food supply comes from just four crops: rice, wheat, maize, and potatoes. This reliance on few crops can threaten global food security, highlighting the need for diverse, sustainable farming methods.

Public interest in sustainable agriculture is on the rise. Social media trends reveal a growing community advocating for eco-friendly food choices and supporting local farmers. Conversations around climate change and sustainable nutrition have accelerated, indicating public demand for change.

The collaboration between PepsiCo and the National Geographic Society aims to not only bolster farming practices but also inspire consumers to make sustainable choices. This partnership stands as a beacon of hope in the quest for a resilient future.

For more insights on regenerative agriculture and ongoing projects led by explorers and scientists worldwide, check National Geographic’s dedicated Food for Tomorrow program.

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