UFC’s Future: Dana White Reveals Exciting New Broadcast Deal with Four Major Networks Competing!

The UFC is in talks for a new broadcast rights deal, but fans may have to wait until September for a final decision. UFC CEO Dana White shared that discussions are ongoing, and while some agreements might be reached soon, others could stretch into the fall.

Executives from TKO Group Holdings, the UFC’s parent company, believe the new deal might involve multiple networks. White confirmed this possibility, saying they are pleased with the progress of negotiations but can’t confirm details just yet.

Speculation suggests the UFC could split its broadcasting rights. For example, pay-per-view events may go to one partner, while regular events, like UFC Fight Nights and shows like Dana White’s Contender Series, could be handled by another. Interest in the rights is high, with several major networks eager to partner with the UFC.

A report from Puck indicates that ESPN, which has held broadcasting rights since 2018, is the closest to making a new deal. Their current agreement runs until the end of 2025 and includes all UFC content available on ESPN+.

In addition to ESPN, Netflix, Amazon Prime, and Warner Bros. Discovery are also in the mix. Netflix has proven to be a powerful player after forming a lucrative partnership with WWE for Monday Night Raw. This hints they may be serious contenders for UFC content too.

The stakes are high, with the UFC reportedly aiming for about $1 billion annually for the new rights. As negotiations continue, fans will have to stay tuned for updates on where the UFC will land in 2026.

While the media landscape changes, one thing remains clear: the UFC’s popularity continues to grow. In recent years, viewership numbers for UFC events have surged, with the organization regularly drawing millions of viewers. This trend highlights the increasing interest in mixed martial arts and sports entertainment overall.

There’s also a surge of social media buzz around upcoming fights and the potential for new broadcasting platforms. This suggests that whether it’s Netflix’s innovative approach or ESPN’s established reach, fans will be eagerly following the developments in the months ahead.

For more insights on sports broadcasting trends, check out this detailed report from Sports Business Journal.

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