Hyderabad: The Kerala film industry is poised for a major boost as it heads into 2025, thanks to the much-anticipated release of Mohanlal’s film, L2: Empuraan. This Malayalam film is about to shift the spotlight onto Mollywood, showcasing its potential to make waves across India.
Record-Breaking Advance Bookings
In an impressive turn of events, L2: Empuraan has shattered advance booking records. It opened for ticket sales on March 21 at 9 AM, and by just 10:30 AM, it had sold a jaw-dropping 96,000 tickets—setting a new benchmark for Indian films. This record is particularly notable as advance bookings outside of Kerala hadn’t even started yet. Once they do, expectations suggest sales could soar past 100,000 tickets per hour.
Within 24 hours of opening pre-sales, the film sold over 645,000 tickets, making history on BookMyShow for the highest number of tickets sold in that timeframe for any Indian film. This achievement surpassed big releases like Shah Rukh Khan’s Jawan and Prabhas’ Kalki 2898 AD.
The Team’s Excitement
The filmmakers celebrated this remarkable feat by releasing a new poster of Mohanlal, emphasizing that this is just the beginning. Director Prithviraj Sukumaran, who also stars in the film, expressed his joy with a spirited selfie alongside Mohanlal, showcasing their excitement as they prepare for launch.
Shifting the Narrative
Traditionally, Malayalam cinema hasn’t focused on big-budget spectacles. However, L2: Empuraan is changing that narrative. Following the success of its predecessor, Lucifer, the film aims to attract viewers nationwide, tapping into the fanbase established through its dubbed versions across various platforms.
Breaking New Ground with IMAX
Another milestone for L2: Empuraan is its IMAX release, marking the first of its kind for Malayalam cinema. Although originally filmed in a different format, the team adapted it for IMAX, promising a unique viewing experience.
The Star-Studded Cast
The film features a stellar cast, with Mohanlal reprising his iconic role as Khureshi-Ab’raam and Prithviraj as Zayed Masood. Additional talents like Tovino Thomas and Manju Warrier enrich the ensemble. Notably, international actors Jerome Flynn, Eriq Ebouaney, and Andrea Tivadar add a global touch to the film.
The Future of Malayalam Cinema
Set to release on March 27 in multiple languages, including Malayalam, Hindi, and Telugu, L2: Empuraan represents a pivotal moment for Malayalam cinema as it strives for recognition on a larger stage. If current trends continue, this may just mark the beginning of Mollywood’s rise in Pan-India films.
As the excitement builds, fans and critics alike are closely monitoring this release, echoing discussions across social media platforms on the potential impact of L2: Empuraan on the Indian film landscape.
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