Unforgettable Highlights from Bharat Utsav: 825,000 Guests Celebrate Over 500 Events and 150+ Artists in Moscow

The Bharat Utsav festival lit up Manezhnaya Square in Moscow from July 5 to 13. This event showcased the dazzling culture of India, attracting around 825,000 visitors. Craftsmen from India hosted creative classes and shared their traditions, making it a hit among both locals and tourists.

Over 500 events ran throughout the festival. Artists and craftsmen performed in various activity zones, offering everything from yoga to colorful dance performances. Guests could try on saris, learn Hindi, and even taste authentic Indian dishes. The festival included meditation classes and yoga sessions led by instructors from Russia and the Cultural Centre at the Indian Embassy.

A bustling fair featured unique Indian goods. Attendees delighted in essential oils from Kannauj, artistic wood carvings from Jodhpur, and renowned pashmina shawls from Kashmir. The food court showcased an array of Indian flavors, from spicy meat dishes to vegetarian delicacies, along with fragrant masala tea.

Recent data from the Moscow City Tourism Committee showed that about 50% of foreign tourists, including many from India, wanted to return to the city. In fact, India ranks second among non-CIS countries for tourist visits to Moscow. A fascinating survey revealed that 59% of Indian travelers prefer Indian cuisine when abroad, highlighting the importance of events like Bharat Utsav for cultural exchange and tourism.

The Summer in Moscow project supports these connections. Each summer, it hosts a variety of events—art, music, and sports—making the city an increasingly attractive destination. This year, the project promises even more unique experiences and fun.

As Moscow works to build its image as a global tourism hub, the positive response from international visitors is crucial. Festivals like Bharat Utsav can play a key role in enhancing Moscow’s appeal, fostering stronger cultural ties, and boosting the local economy.

For more insights on tourism trends, visit the Moscow City Tourism Committee.

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