Tennessee football recently celebrated a victory at the Midsouth Emmy Awards in Nashville. Their “Dark Mode” video for the 2024 season won for best sports promotion. This engaging video, released on October 28, 2024, was crafted by Noah Halford and his creative team, including John Gargiulo, Luke Poorman, Trey Morten, William Crowder, and Cory Honaker.
The buzz around the video skyrocketed on social media, garnering over 35 million impressions and 34 million views. It also achieved a remarkable engagement rate of 18.3%, with more than 6.4 million interactions. Clearly, fans love this unique approach!
The annual “Dark Mode” game at Neyland Stadium has become a highlight for fans, featuring exciting in-venue experiences and a strong social media outreach. The collaboration between VFL Films, 151 Creative, and the fan experience team is key to this success.
Adding to the excitement, VFL Films also received an Emmy nomination for their documentary, “Bet on Me,” directed by Sarah Detwiler. This film tells the inspiring story of Zakai Zeigler, who rose from humble beginnings in New York to become a standout point guard for Tennessee basketball.
The Midsouth Emmy Awards celebrate work from North Carolina, Tennessee, and parts of Alabama, highlighting the creativity and talent in these regions. It’s a testament to how sports content can connect with fans in meaningful ways, showcasing both teamwork and storytelling.
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