Following last year’s trend of featuring AI in Super Bowl commercials, 2026 took things to the next level. Ads this year not only showcased AI but also promoted cutting-edge AI products. Whether you’re a fan or not, AI has cemented its status as a key player during the big game.
Let’s dive into some of the most talked-about ads from this year.
Svedka’s Groundbreaking AI Ad
Vodka brand Svedka claimed the title of the first “primarily” AI-generated national Super Bowl ad with “Shake Your Bots Off.” The 30-second spot featured its robot characters, Fembot and Brobot, dancing at a party. It took four months to train the AI to mimic emotions and movements, though humans still crafted the storyline. Svedka’s partnership with AI company Silverside involved expertise from their recent controversial work on Coca-Cola ads. This ad sparked conversation about AI’s role in creativity and its impact on jobs.
Anthropic Takes a Jab at Competitors
Anthropic debuted its Claude chatbot with a clever twist. Instead of a straightforward pitch, the commercial mocked OpenAI’s plan to introduce ads to ChatGPT. The tagline, “Ads are coming to AI. But not to Claude,” resonated online, leading to some feisty exchanges on social media, including a rebuttal from OpenAI’s Sam Altman.
Meta Pushes AI Glasses
Meta showcased its Oakley-branded AI glasses, aimed at adventure lovers. The ad featured extreme sports enthusiasts using the glasses for epic moments, demonstrating advanced features like hands-free posting to Instagram.
Amazon’s Darkly Humorous Take on AI
Amazon’s ad, featuring Chris Hemsworth, humorously exaggerated common fears about AI. Hemsworth playfully accused Alexa+ of plotting against him, turning mundane tasks into chaotic scenarios. The ad highlighted Alexa+’s capabilities, officially launched to U.S. users this year.
Ring’s Pet Recovery Innovation
Ring highlighted its “Search Party” feature, which uses AI and community help to find lost pets. This initiative, available to everyone regardless of whether they own a Ring camera, has already reunited many pets with their owners, showcasing the power of technology for good.
Google Innovates with Personalization
Google introduced the Nano Banana Pro, an AI image-generation model, through an ad that followed a mother and son transforming their home using AI. This focus on personalization illustrates the unfolding potential of tech in everyday life.
Ramp’s Office Comedy
Ramp teamed up with Brian Baumgartner, known for his role in “The Office,” to highlight its AI-powered spend management platform. The fun ad cleverly referenced a beloved TV scene while promoting the platform’s efficiency.
Rippling’s Humorous HR Insight
Rippling’s inaugural Super Bowl spot featured comedian Tim Robinson in a lighthearted take on the challenges of HR, emphasizing AI’s role in streamlining onboarding processes.
Hims & Hers Addresses Healthcare Access
Hims & Hers tackled healthcare disparities in its ad, humorously critiquing the lengths the wealthy go for health. The company has also launched an AI-driven tool to enhance personalized healthcare recommendations.
Wix and Web Design Simplified
Wix introduced its AI-powered platform, Wix Harmony, promising an easy website creation experience. This continues the trend of making tech more accessible to everyone.
This year’s ads reveal how deeply AI is woven into our lives and conversations. From humor to clever jabs at competitors, companies are pushing boundaries in creativity and tech. As AI continues to grow, its implications for various industries will be a topic to watch.
For more insights on AI in advertising, you can check out The Wall Street Journal’s coverage.
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