Authored By: Nidhi Sacheti, Chairperson & Executive Director, Euro Pratik Sales Ltd.
Design in India has deep roots, blending intention and knowledge. In ancient times, architecture was a symbol of power, reflecting wealth, wisdom, and community values. From temple layouts based on Vaastu to the unique homes of Chettinad, design has always conveyed identity and resilience.
A home is essential in every culture. For example, feng shui helps arrange living spaces to enhance calm and flow. Nowadays, there’s a rising interest in mindful design for everyday homes. The industry should help people move beyond snap decisions. Thoughtful interiors aren’t just aesthetically pleasing—they also promote well-being and a sense of grounding. This is the heart of modern Indian interiors.
Today’s consumers know what they want in a home but often struggle to transform their vision into reality. Professional designers can seem out of reach for many, creating a gap between aspiration and execution. With limited access to experts, people turn to social media and celebrity homes for inspiration. Brands respond by using celebrity endorsements, believing that a familiar face can shift the focus from price to lasting value. A well-chosen product can truly shape a home’s character.
Once interest is piqued, branding and endorsements work hand in hand. Effective branding creates an emotional connection, turning a product into an experience. The Source Attractiveness Model shows that our perceptions influence how we respond to endorsements. It’s not just about fame; it’s about how relatable the endorser is to the product. When the product, person, and story align, trust develops, nudging consumers closer to purchase.
For consumers, the journey is straightforward. They see a product in a relatable space and seek it out on social media, mood boards, or through celebrity tours. As visibility grows, the item’s meaning expands beyond function. A particular laminate or wall panel can symbolize calmness, taste, or confidence based on how it’s presented. Ultimately, it’s not the product that changes but our perception of it. A brand provides context, and a celebrity creates allure, elevating an ordinary item to a lifestyle choice.
Recent studies show that over 70% of consumers prefer brands that resonate with their personal values. Trust and familiarity drive their choices in home décor. As our society evolves, thoughtful, meaningful design will continue to play a crucial role in how we shape our living spaces.
DISCLAIMER: The views expressed are solely of the author and Adgully.com does not necessarily subscribe to them.
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