Epic Games is celebrating a big win in court. The company is pushing Apple to reinstate Fortnite in the App Store. To sweeten the deal, they’re offering players bonus V-bucks if they choose to buy directly from the Epic Games Store instead of through Apple. This could kick off a significant shift in how app stores operate.
Traditionally, companies like Apple, Sony, and Microsoft take a hefty cut—up to 30%—on every purchase made through their platforms. For instance, if you buy a cosmetic item for Fortnite on PS5, Sony profits even if the same content is available on various devices thanks to cross-platform play. With Epic’s new approach, if you buy through their store, Epic keeps all of that revenue. To encourage players to buy directly from them, Epic is offering more rewards for in-game currency purchased through their platform.
Starting now, players making purchases in Fortnite, Rocket League, and Fall Guys using Epic’s payment system will receive a 20% cashback in Epic Rewards. You can use these rewards in any of Epic’s games or in the Epic Games Store. This initiative is part of a broader strategy in response to a recent court ruling that mandates Apple allow app developers to link directly to their own payment systems.
Interestingly, this ruling is part of an ongoing battle between Epic and Apple that has garnered attention across social media, with gamers expressing excitement about the potential changes. Many are sharing their opinions on platforms like Twitter, discussing how this might reshape the gaming landscape.
Moreover, Epic is running a temporary promotion that offers a 20% cashback on all game purchases made on the Epic Games Store, including titles from other developers. This promotion lasts until August 31, allowing players to earn rewards on purchases. If you buy a game like Clair Obscur: Expedition 33 for $50, you’ll receive $10 back to spend on future buys.
In a world where digital purchases dominate, these changes could empower gamers and reshape how companies interact with consumers. With Epic leading the charge, we might see a push for fairer practices across app stores and gaming platforms.
For more insights on this evolving situation, check out this report from The Verge.
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Fortnite, App store, Business models, Windows games, Epic Games, iPhone, Microtransaction, Microsoft, IPhone 4s, Battle pass, Apple Inc., App Store, Fortnite Battle Royale, Technology, Internet, Sony, Kotaku