BRAC Bank has teamed up with Crowne Plaza Dhaka Airport hotel to offer exciting perks for its customers. The agreement was signed by Md Mahiul Islam, deputy managing director of BRAC Bank, and Nazmul Huda, HR director at Crowne Plaza. This partnership aims to enhance the lifestyle of BRAC Bank’s cardholders with unique dining offers.
Cardholders can enjoy delicious buy-one-get-one-free buffet meals at the hotel’s Mosaic restaurant, which serves breakfast, lunch, and dinner. There’s also a 10% discount on à la carte meals at Mosaic, Connexions, and House of Han. If you want to unwind, you can get 10% off services at the hotel’s health club and swimming pool, plus venue bookings.
This collaboration reflects a growing trend in the hospitality industry where banks and hotels form partnerships to provide more value to their customers. According to a recent study by Deloitte, 55% of consumers prefer brands that offer personalized rewards, indicating that initiatives like this can enhance customer satisfaction.
Experts see such collaborations as beneficial. Dr. Tara Jones, a marketing specialist, states, “Partnerships between banks and hotels can create a win-win scenario—hotels gain access to a wider customer base, while banks enhance their service offerings.”
Feedback on social media has been positive, with many users excited about the new perks. Customers appreciate the chance to enjoy good food and exclusive discounts, which makes dining out more affordable.
In a competitive market, these kinds of collaborations may become increasingly common, helping both sectors thrive.
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