Chipotle is testing a new afternoon snack idea called “Power Up” in Kansas City, Orlando, and Tampa. From 2 to 5 p.m., you can grab tasty tacos for just $2.50 each. This offer is available for in-restaurant dining only and includes options like the popular Chipotle Honey Chicken.
Stephanie Perdue, Chipotle’s Senior Vice President of Brand Marketing, explains that many people are looking for quick, real food snacks instead of artificial options. “Power Up at Chipotle makes it easy to grab something satisfying, whether you’re heading to practice or meeting friends,” she says.
Snacking habits in the U.S. are changing. A recent report shows that 90% of Americans now snack outside traditional meal times, with the most popular window being between 2 and 5 p.m. This trend is especially strong among younger consumers. Power Up taps into this need for quick bites during the afternoon slump.
Chipotle’s customizable tacos are perfect for this new offering, letting customers mix and match proteins and toppings. The idea not only caters to snackers but also fits a growing demand for fresh, high-quality ingredients.
As they roll out this test, Chipotle will pay close attention to customer feedback to refine the program. They aim to ensure that the Power Up experience is both enjoyable and convenient for their guests.
For more insights on snacking trends, check out the Datassential’s Little Treat Culture Report.
