Unlock the Secrets: Why Information is the Essential Ingredient in Today’s Food Trends

A “low sugar” label here, a “high protein” claim there. These used to be enough for shoppers. Now, many people flip food packages to examine the ingredient lists and processing methods. They crave more detail.

The demand for food information is climbing worldwide. Research shows that over 60% of people read ingredient lists on product packages. However, many find these lists confusing. They want knowledge but often struggle to understand what they see.

Flora Zwolinski, a senior manager at Lumina Intelligence, explains this shift. Consumers are becoming more aware of where their food comes from. They consider health, sustainability, and ethics. As a result, they’re more curious about food ingredients and processing methods. There’s a growing concern over additives and other non-food components.

This trend is not uniform across the globe. For instance, people in countries like China, India, and Malaysia are more likely to read ingredient lists. In these regions, complicated ingredient lists can raise red flags for consumers. Many had past experiences with food safety issues, which makes them more cautious.

Zwolinski notes that food is often seen as medicine in many Asian cultures. This belief drives consumers to pay more attention to what they eat.

So, how should food brands respond? Transparency is crucial, according to Zwolinski. They need to share information in clear, everyday language instead of technical jargon. Linking products to cultural practices can make communication more relevant.

Interestingly, consumers in Asia are eager to explore new flavors. Brands can tap into this curiosity by creating marketing strategies that invite people to try new items.

A recent global survey covered 9,500 consumers across 13 countries, including the UK, US, Japan, and Germany. It highlighted barriers people face when trying new foods and technologies. The data reveals that consumers want more information but find it challenging to navigate.

Overall, as consumers become more informed, food brands must adapt. They have to strike a balance between offering details and keeping things simple. By embracing this change, brands can build trust and connect with their audience better.

For more insights, check out the latest findings from Lumina Intelligence and FoodNavigator here.

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