Veracity has launched a plant-based protein powder called Metabolic Power Protein. It aims to support muscle growth and metabolic health. Enhanced with MyoVera, a special ingredient from Nutrition21, this protein helps with muscle protein synthesis, offering better energy and appetite control.
Dr. Gabrielle Francis, Veracity’s chief medical officer, emphasizes the importance of protein for metabolic health, which many products overlook. She states, “Metabolic Power Protein is designed to be more than just a shake; it helps build active muscle and strengthens metabolism.”
Nutrition21’s Jordan Miller shares excitement about their collaboration, highlighting that this product showcases the benefits of MyoVera. “MyoVera optimizes muscle strength and enhances protein intake, making it effective for any lifestyle or fitness goal,” Miller adds.
### Heavy Metal Concerns
Many protein powders on the market have been found to contain high levels of toxic metals. A Consumer Reports study last year revealed that over two-thirds of popular protein supplements contained unsafe levels of lead, cadmium, or arsenic. Notably, plant-based proteins were the most contaminated, showing nine times more lead than dairy proteins.
Veracity addresses this issue by ensuring Metabolic Power Protein meets California Proposition 65 standards for heavy metals and toxins, claiming to reduce harmful substance levels in their product.
### Linking Metabolism and Weight Loss
Veracity’s Metabolic Power Protein complements their Metabolism Ignite supplement, which has helped over 100,000 people achieve an average weight loss of 9 pounds in just 90 days. This program emphasizes the relationship between protein intake and effective metabolism. As muscles are highly active tissues, they burn more energy, even when at rest. Maintaining lean muscle mass is essential for better energy use.
Veracity’s founder, Allie Egan, explains, “Protein is vital in discussions around strength and weight management. We created Metabolic Power Protein to address a crucial nutritional gap.”
Interestingly, other innovations in plant-based protein are emerging, like Leaf Foods’ Rubisco, a new protein derived from green leaves. This shift highlights the growing interest in clean and effective nutritional solutions.
In sum, Veracity’s Metabolic Power Protein aims not just to be a shake but to serve as an essential tool for metabolic health and sustainable weight management in a market filled with less reliable options.
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Plant-based Protein, Protein Powders, Sports Nutrition
