Zinzino is shining a light on trends that will shape healthy living in 2026. Here are the three major trends the company anticipates: an emphasis on gut health, growth in sports nutrition for everyone, and the demand for personalized wellness solutions.
Dr. Martina Torrissen, a specialist in Research & Development at Zinzino, notes, “Consumers want tailored solutions based on science that lead to smarter health choices.” This shift towards personalization is changing how people approach their wellbeing.
Trend #1: Focus on Gut Health
In recent years, science has revealed just how important gut health is to overall wellness. The gut affects everything from digestion and immunity to mood. In fact, a recent survey by FMGC Gurus found that 36% of people worldwide express concerns about their digestive health.
The rising interest in gut health has led to accessible tools that help individuals understand their own bodies better. For instance, Zinzino offers an at-home Gut Health Test, requiring just a drop of blood to assess gut bacteria, eliminating the need for stool samples.
Trend #2: Everyday Sports Nutrition
Sports nutrition is no longer just for athletes. Many people are now using supplements for daily wellness. A recent report reveals that one in five adults has used nutritional supplements in the past two years to improve their health and support casual fitness routines.
Zinzino is addressing this trend with its Health Protocol, which provides science-based support for everyday wellness. Key products include BalanceOil+ for optimal omega-6:3 balance, ZinoBiotic+ for gut health, and Xtend for immune and energy support. For improved recovery, options like PhycoSci help enhance overall performance.
Trend #3: Customized Wellness Solutions
The demand for tailored health solutions is growing, fueled in part by advancements in AI. Zinzino’s “test, don’t guess” philosophy caters to this need. By using personalized, data-driven supplement programs, individuals can target their specific health goals.
The Restore Supplement Kits from Zinzino are designed for a complete health reboot, using natural ingredients that meet EU health safety standards. This personalized approach not only helps in achieving wellness goals but also makes health management more relatable and achievable.
Overall, these trends indicate a significant shift toward understanding personal health better, embracing nutrition in everyday life, and looking for customized health solutions. As consumers become more informed, their expectations from wellness products will continue evolving.
