New Delhi: Union Minister Pralhad Joshi spoke recently at the 79th Foundation Day of the Bureau of Indian Standards (BIS). He highlighted how quality isn’t just about responsibility; it’s a vital competitive edge. Standards play a big role in ensuring excellence, protecting consumers, and supporting business initiatives like Make in India and Aatmanirbhar Bharat.
During his address, Joshi emphasized that standards act as benchmarks for quality and trust. This allows Indian products to compete both nationally and internationally. He quoted Prime Minister Narendra Modi, who often stresses that products labeled ‘Made in India’ should reflect high quality and build global trust.
He also pointed out that effective quality systems safeguard consumers, enhance governance, and simplify business processes, making everything more reliable. The aim is clear: to ensure that Indian products are not only high-quality but also trusted worldwide.
One of the key initiatives is the “Zero Defect, Zero Effect” goal. This approach seeks to maximize product quality while minimizing environmental impact, aligning with global sustainability efforts. To achieve this, Joshi noted that collaboration among policymakers, industries, standards bodies, and manufacturers is crucial.
BIS plays a pivotal role in this mission by enhancing standards, fostering innovation, and building confidence in Indian products globally. This collective effort aims to elevate ‘Made in India’ to ‘Trusted by India’ and eventually ‘Trusted by the World’.
Recent surveys indicate that consumers increasingly prefer products that uphold quality standards. According to a 2022 study by the Quality Council of India, over 80% of consumers are willing to pay more for high-quality goods. This not only highlights the demand for quality but also indicates a significant shift in consumer attitudes toward responsible manufacturing.
In this evolving landscape, embracing robust quality standards could be the game-changer for Indian businesses. As the market becomes more competitive, businesses that prioritize quality are likely to thrive. The call for continuous improvement in standards is not just timely; it’s essential for long-term success.
For in-depth insights into quality practices, you can explore the [Quality Council of India](https://qcin.org) which offers valuable resources and statistics on this topic.
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Pralhad Joshi
