Unlocking Convenience: Must-Have Shopping Trends and Meal Prep Tips for Large Capacity Refrigerators

JAKARTA – Indonesian food habits are changing, particularly how people manage their meals and household spending. More folks are now prepping large amounts of food to keep in the fridge for days.

This shift is largely driven by social media influencers and celebrities who share their cooking tips online. It’s become a trend to replicate these kitchen routines. According to Michael Adisuhanto, Deputy General Manager of Toshiba Lifestyle Indonesia, this new way of cooking is leading people to spend more on groceries and requiring bigger storage solutions.

“Meal prep is the hot new trend. Thanks to the influencers, everyone wants to try this lifestyle, including smart ways to store food,” Michael said during the launch of the Nature Pure Series refrigerator in Jakarta.

As families shop weekly or even monthly, the demand for larger fridges is on the rise. Michael noted that most Indonesian families are around five members. A fridge with 400 liters of capacity was once enough, but meal prepping is changing that. Now, bigger models are becoming a must-have.

“That’s why we launched the Nature Pure Series refrigerator with a whopping 711 liters of capacity. It even set a MURI record for the largest fridge in Indonesia,” he added.

Puput Chandra Erlinda, a Product Manager at Toshiba, highlighted what consumers generally consider when buying a fridge: price, size, and functionality. “After those, they look at color and design. People prefer simple styles that fit their kitchens,” she said.

Two-door and side-by-side models still dominate the market because they balance capacity with cost. Yet, multi-door fridges are gaining attention among larger families. They offer organized storage and flexibility for different food types.

Interestingly, a recent survey by the Indonesian Consumer Association showed that 75% of families are now interested in meal prepping. This reflects a shift towards more thoughtful eating habits, driven by health awareness and budget considerations.

Overall, the evolving kitchen habits of Indonesians emphasize convenience and quality of life. As people adapt to these changes, brands like Toshiba are responding by creating innovative solutions for the modern home.

For more insights on home appliances and kitchen trends, check out [Toshiba’s latest innovations](https://www.toshiba.co.id).

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refrigerators, households, trends on social media