OpenAI is adjusting its new AI video app, Sora, in response to feedback from Hollywood and other industries about the use of their intellectual property (IP). This update comes after concerns about how the app generated videos featuring recognizable characters without explicit permission.
In a recent blog update, Sam Altman from OpenAI shared a change to give rightsholders more control over how their characters are used. Instead of the previous “opt-out” model, which was less flexible, Sora will now employ a system that resembles an “opt-in” approach. This means creators will need permission to include a character, allowing for more clarity about how IP is utilized. Altman emphasized that many creators are eager to see their characters used in “interactive fan fiction,” but they want to specify how their likenesses can be portrayed.
OpenAI’s plan includes a revenue-sharing model. This means if users generate videos featuring specific characters, the original creators could earn money from these creations. Altman noted that the engagement with the app has exceeded expectations, leading to a high volume of video generation for small audiences. This aspect highlights how much people are enjoying the app, but it also shows the need for a sustainable model that respects creators.
The app has become notable for quickly producing scenes with familiar characters from shows like South Park, Dune, and Rick and Morty. This ease of use has fueled a lot of excitement but also sparked concerns among Hollywood executives. They fear a wave of legal challenges may arise if the app continues its current course.
In a recent survey by the Entertainment Software Association, 67% of creators expressed interest in using AI tools for their projects while also wanting more control over their IP. This statistic illustrates the need for a balanced approach, allowing innovation while protecting creators’ rights.
As Sora navigates the line between creativity and ownership, this shift signifies a growing trend in tech. Companies are increasingly recognizing the importance of collaboration with original creators to foster an environment where innovation thrives without infringing on rights.
OpenAI seems dedicated to refining Sora further. As they implement these changes, the conversation around AI, creativity, and ownership is bound to continue evolving. For now, the focus remains on finding solutions that respect both creators and fans alike.
For further insights into the impacts of AI on creative industries, check out this report by the World Economic Forum.
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artificial intelligence,OpenAI,Sam Altman,Sora
